Luke McLaughlin Growth & software
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Growth marketing that compounds — and software that ships.

I'm Luke McLaughlin, a full-funnel growth and demand-generation lead with a decade across biotech, SaaS, and fintech — and a hands-on software builder shipping local-first desktop AI apps. I turn complex science into pipeline, and ideas into products people can actually run.

View my work → Email me LinkedIn
  • 10+ yrsGrowth & content
  • €4.1M+Qualified pipeline
  • 9,200+ hrsSoftware & tooling
  • 4 appsShipped & live
Luke McLaughlin Growth Marketing Manager · Software Builder
Available
Now
BD & Digital Marketing Manager — Ella Biotech
Building
MultiAgentOS · Codemonkey AI · multiagentai.ai
Stack
C# · .NET 8 · Avalonia · JS · Node · AI coding
SEO / SEM Demand gen CRM automation .NET / Avalonia AI agents

About

A marketer who builds, and a builder who markets.

For more than ten years I've owned the full growth funnel — SEO, paid media, email automation, content, and CRM — for science-led and technical companies. I've generated €4.1M+ in qualified pipeline, cut acquisition cost by 49%, and scaled go-to-market into eight territories.

The other half of my work is engineering. I design and ship local-first desktop AI software — native Avalonia / .NET apps, a marketing platform on Node and Railway, and agentic tooling — using modern AI coding platforms like Claude Code and Cursor to move from prototype to product fast.

My background is scientific: an MSc in Molecular Biology and a BSc in Life Sciences. That training shows up in how I work — evidence over opinion, clear writing under regulatory constraints, and a bias for measurable outcomes. Whether the deliverable is a demand-gen engine or a shipping application, I care about the same thing: results you can verify.

Experience

A decade turning complex products into pipeline.

Growth, content, and demand generation across biotech, SaaS, and fintech — in Munich, London, Manchester, and remote.

  1. Business Development & Digital Marketing Manager

    Ella Biotech GmbH · Munich · Feb 2021 – Present

    Full-funnel ownership across SEO, paid, email automation, content, and CRM (HubSpot, ActiveCampaign), with ABM run alongside Sales and GTM across US / UK / DACH.

    • Delivered €4.1M+ new-business pipeline and 118% net customer growth.
    • Cut CAC by 49% and lifted LTV by 36% through lifecycle programs and segmentation.
    • Scaled into 8 territories (US, UK, DACH, Nordics, Benelux) and closed multiple six-figure deals.
    • Email at 45–52% open and 16%+ CTRs; managed €80K+ paid with CPA ↓67%.

  2. Technical Writer & Content Strategist

    Clora Inc. · Remote · Aug 2019 – Jan 2021

    Built multi-channel content strategies for biotech and healthtech SaaS startups, strengthening Series A narratives and investor engagement.

    • Onboarding and training modules that drove 18% faster product adoption.
    • SEO frameworks and conversion journeys delivering +48% organic and +26% MQLs in 12 months.
    • Translated complex clinical-trial data into clear, compliant messaging for patients, providers, and investors.

  3. SEO & Content Manager

    Labiotech.eu · Remote · Feb 2018 – Jul 2019

    Led SEO and editorial operations for Europe's leading biotech media outlet.

    • +42% organic traffic and +28% session duration in six months.
    • Built topic clusters and pillar pages (CRISPR, CAR-T, synbio), lifting average rankings 3.2 positions.
    • Optimised 100+ articles, raising CTR on high-value queries up to +18%; doubled output while holding quality.

  4. Medical Writer

    Syneos Health & OPEN Health · London · Aug 2016 – Jan 2018

    Produced regulatory and commercial communications across medical-affairs programs.

    • Delivered 85+ regulatory/commercial assets aligned to ICH / GLP / GCP standards.
    • Created interactive HCP education that improved knowledge retention +16% (pre/post measures).
    • Partnered with PV & Clinical Affairs to ensure FDA / EMA-compliant, data-driven messaging.

  5. Advertising Copywriter

    Fluid Digital — Ecommerce Growth Agency · Manchester · Feb 2015 – Jul 2016

    Performance-led copy and assets for life-science and ecommerce launches.

    • Conversion-focused product pages and paid assets: +14% CTR and +13% return visits.
    • Multi-step funnels and A/B tests that lifted landing-page conversion up to +24%.
    • Supported DTC launches contributing £320K+ in new revenue.

  6. Junior Design Assistant

    Agilent Technologies · Nottingham · Aug 2013 – Jan 2015

    Produced digital and print assets for life-science launches using the Adobe suite.

    • Infographics, datasheets, and presentations with SEO-friendly web layouts.
    • Assisted with Google Ads and Analytics on campaigns; supported PR research and press materials.

Software projects & creations

Things I've designed, built, and shipped.

Local-first desktop AI software, a production marketing platform, and the publications I write and run.

Live

MultiAgentOS

Creator & developer

A local-first desktop AI agent for Mac and Windows. One shared Avalonia / .NET shell with six LLM connection modes, supervised subagents, MCP tools, and browser / desktop / code / terminal sidecars — bring your own model, pay once.

  • Avalonia
  • .NET 8
  • C#
  • MCP
  • Local LLMs
multiagentai.ai →
Live

MultiAgentOS for macOS

Native Mac edition

The macOS build of MultiAgentOS on the cross-platform .NET / Avalonia shell — Apple Silicon and Intel, Keychain-stored secrets, CGEvent desktop control, and a zero-setup bundled llama.cpp offline runtime.

  • macOS
  • Apple Silicon
  • Keychain
  • llama.cpp
See the product →
In development

Codemonkey AI

Creator & developer

A fully local desktop app for learning to code with an AI tutor. Built on .NET 8 + Avalonia: 20 language tracks, 2,478 lessons, 12 interactive step kinds, multi-file projects, and a built-in glossary — with an LLM mentor in the prompt bar.

  • .NET 8
  • Avalonia
  • AI tutor
  • 2,478 lessons
View on GitHub →
Live

multiagentai.ai

Designer & developer

The marketing and commerce site for MultiAgentOS — a multi-page Vite build with a Node server, Stripe checkout, SEO tooling, and a custom design-token system, containerised and deployed on Railway.

  • Vite
  • Node.js
  • Stripe
  • Docker
  • Railway
Visit site →
Publication

Biotechnology Reviews

Founder & editor

An independent biotech content and SEO publication — long-form science writing, topic-cluster strategy, and an audience built entirely through organic search.

  • SEO
  • Editorial
  • WordPress
biotechnologyreviews.com →
Portfolio

The Digital Marketing Laboratory

Creator

My experiments lab and portfolio — growth tactics, campaign teardowns, and the marketing systems I test before putting them to work for clients.

  • Growth
  • CRO
  • Content
View portfolio →

Skills

Growth strategy and shipping code, side by side.

~9,200+ professional software hours across marketing, content, and development platforms over 8+ years.

Growth marketing & demand gen

  • SEO / SEM
  • PPC — Google, LinkedIn, Meta
  • Paid social
  • Lead generation
  • Funnel optimization
  • ABM campaigns
  • Lifecycle & retention
  • A/B testing
  • CRO
  • ICP / persona development
  • B2B / B2C sales enablement
  • GTM strategy

Content, video & design

  • Technical & medical writing
  • Content lifecycle
  • Email campaigns
  • Lead nurturing
  • Affinity Photo / Designer / Publisher
  • Adobe Photoshop & Illustrator
  • DaVinci Resolve
  • Premiere Pro
  • Infographics
  • Motion graphics
  • Podcast editing
  • Visual storytelling

Software development & engineering

  • C# / .NET 8
  • Avalonia UI (XAML)
  • JavaScript (ES modules)
  • HTML5 & CSS3
  • Node.js
  • Vite
  • REST APIs
  • Stripe integration
  • Design systems & tokens
  • Docker
  • Railway
  • Git & GitHub
  • Desktop app architecture

AI & AI coding platforms

  • Claude Code
  • Cursor
  • ChatGPT
  • Gemini
  • Prompt engineering
  • LLM integration — OpenAI, Anthropic, DeepSeek, xAI, Mistral, Google
  • Local models — Ollama, LM Studio, llama.cpp, GGUF
  • MCP servers & tools
  • Agentic & multi-agent workflows
  • AI tool orchestration

Analytics & CRM tools

  • HubSpot
  • ActiveCampaign
  • Google Analytics 4
  • LinkedIn Sales Navigator
  • WordPress
  • Canva
  • Conversion tracking

Languages

  • English — native
  • German — intermediate
  • Mandarin — learning
  • Japanese — learning

Education

Scientific training underneath the marketing.

2012

MSc, Molecular Biology

Birkbeck, University of London · UK

Focus: molecular cloning, bioinformatics, protein–DNA interactions, and data interpretation.

2010

BSc, Life Sciences

The Open University · Nottingham, UK

Core: genetics, biochemistry, molecular biology, and scientific reporting.

Contact

Let's build something that performs.

Open to growth-leadership roles, product and software collaborations, and consulting. The fastest way to reach me is email.

Email me → Connect on LinkedIn